Anonymous Content Forms Strategic Alliance with Online Video Community Sharkle.com

Los Angeles (January 4, 2005) – In its efforts to become the premier online video community, Sharkle.com has teamed up with production and management company Anonymous Content to provide original content to the site.

As an online video community, Sharkle.com provides a forum for members to share videos and comment on other’s uploaded content, combining the best of online community sites with the emergence of video sharing and consumer generated content.  Users may upload their favorite videos or their created home videos for other users of the site to comment.  

As one of the foremost developers of advertisements, Anonymous Content directors have created such advertising spots as the Starbucks ad with Canadian vocalist Michael Bublé and the Super Bowl Heineken spot with Brad Pitt, among others.  The company’s strategic alliance with Sharkle.com will provide Anonymous Content an opportunity to create, service and access fresh and innovative content using their managed talent.

Since Sharkle’s soft launch in late September 2005, the website has seen exponential growth as it has developed a unique blend of partnerships with leading content aggregators and online sites.  “Our users are spending an average of 25 minutes per visit and watching more than four videos per visit.  They are also referring people to the site to get them to join and share their videos,” says Trevor Wright, Sharkle’s president. “With the increase in interest and membership, the site hopes to draw greater attention with its newly formed alliance with Anonymous Content.”

For this strategic alliance, Michael Sugar along with Garrett Brodie will be working with Sharkle.com on behalf of Anonymous Content.   The alliance allows Anonymous to create, provide and access new content through Sharkle.com from their multimedia assets and from the talent management division with a roster of talented commercial directors.  This will provide new content to Sharkle.com’s platform of advertising.  In turn, Sharkle.com’s online community of home videographers may also provide insight for up-and-coming talent for Anonymous Content. 

About Anonymous Content

Anonymous Content, founded in 1999, is a multimedia development, production and talent management company based in Culver City, California.  The company is guided by Steve Golin, producer/executive producer of more than 30 films including 50 First Dates, Nurse Betty, Being John Malkovich, Sleepers, Portrait of a Lady and Wild At Heart and Eternal Sunshine of the Spotless Mind, which was nominated for two Academy Awards^®, four Golden Globes^® and a Grammy^® Award.  Anonymous is distinguished by some of the industry’s most visually dramatic storytellers and a production environment geared toward the hands-on development of new talent. While creating brand-sponsored content across all platforms, including the Web, Anonymous is focused in the production areas of film, television, commercials and music videos, as well as talent and literary management.

About Sharkle, Inc.

Headquartered in Marin County, Sharkle is the fastest growing video sharing community site online.  It combines the best of the online community sites with the emergence of video sharing and consumer generated content.  Since a soft launch the last week of September, Sharkle has grown to see more than 35,000 video streams per day and is experiencing exponential growth as it amasses a unique blend of partnerships with leading content aggregators and online sites.  Our users are spending an average of 25 minutes per visit and watching more than 4 videos per visit.  They are also referring other people to the site to get them to join and share their videos.

Sharkle’s video clips come direct from their users and the site is entirely run by and for the users.  All of the management team for Sharkle are also members on the site and are creating content of their own.  The site was created from this perspective and is being enjoyed and positively reviewed by our users based on this fact.  For more information visit www.sharkle.com.