A short segment of the Press Release is below.  If you would like to read the entire release, please go to www.vitrue.com.  Rest assured, Sharkle fans, we will still be the same top-notch, video-sharing website we have been the past.  However, the merger will allow us to devote substantially more resources to improve the experience for all Sharkle users.  Stay tuned for a new site design coming soon.  Please send us any questions or suggestions to feedback@sharkle.com.

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ViTrue will maintain Sharkle.com as a premier destination for people to watch and share original videos globally, while simultaneously leveraging its loyal base of consumer video producers across ViTrue’s soon to be launched platform.

“The Sharkle community has been at the forefront of the user generated content phenomena taking place on the Web, and we’re excited to help harness this creativity to benefit brand conscious organizations,” said Trevor Wright, president and founder of Sharkle.com.  “The combined vision of both ViTrue and Sharkle presents the next wave of user generated content, and answers the industry’s question of how this phenomenon will be monetized. Now not only can our video producers continue to share their personal creativity worldwide, they can earn serious money and we’ll make them famous by aligning this creative passion with the products, services and brands they choose to use in their daily lives.  The result will be more creative and less expensive advertisements that benefit everyone involved.”

Sharkle.com will remain a stand-alone entity that continues to be the place where loyal users can freely express themselves.  The most creative producers on Sharkle.com will be offered notoriety and incentives to join the ViTrue platform. 

About ViTrue, Inc.
Headquartered in Atlanta, ViTrue is reinventing the way brand marketing is created, priced, and distributed via an online video platform that combines user services, user tools and brand partnerships.  ViTrue’s Platform is a user created advertising product that enables brands to leverage consumer creativity to produce more relevant and engaging advertisements at a lower cost of production.  The Company’s premier online video sharing community, www.sharkle.com, is the destination for more than 1 million unique users each month to watch videos, share videos, build community, and vote for the videos they like most.  For additional information, please visit www.vitrue.com